
REAL ESTATE IS A LONG TERM GAME - I’M GLAD I HAVE BEEN PART OF THIS EXCITING JOURNEY THAT I CAN DEFINE IN 3 SIMPLE WORDS – PASSION DRIVEN SUCCESS.
Mr. Jerry Kingsley, Senior Director Capital Markets & Head- Sri Lanka, JLL.
“Real estate is one of the most promising sectors. Patience and a long-term vision are the key to succeed and create a niche in this field. “
In 2006, JLL choose Jerry to be a part of its transaction advisory business via campus interview and he knew it was the right platform to achieve his goals. A career-spanning 15 years with JLL, Mr. Jerry has made INR 1200 crore worth of assets turnover boasting numerous property and land deals and is well experienced in capital investment and finance advisory. He currently heads the land investments and capital market and is the managing director of JLL, Srilanka.
While each sale of an asset in real estate has its fair share of challenges and complexities of its own, Mr. Jerry reminiscence his most challenging experience of closing a sale.
During the Covid-19 lockdown, Jerry along with his team in JLL helped a corporate liquidate its land asset worth INR 120 crore. This was the most challenging deal as all negotiations took place remotely across multiple cities without face-to-face interaction and this requires coordination and constant support to the client via digital medium which was new for the client as well as the team.
Having experienced myriad variations of market cycles in his career, Mr. Jerry narrates the holistic real estate solution provided by JLL to its client and explains how a project is approached from its conception to sale through an 8-step process. The ‘Land Development Advisory’ team commences the process by providing the client with suggestions for the construction and development of their assets followed by the ‘Project Development Services’ which provides project/construction management service to its clients. Once the asset is built the ‘Project Marketing Team’ and ‘Tenant Representation team’ help in marking and leasing activities of the asset. The ‘Integrated Facility Management’ takes over the general upkeep of the asset. Succeeding this is the ‘Asset Valuation Team’ which aid in assessing the current value and the future growth potential of the asset. Over the years, when the client chooses to sell, the ‘Capital Markets Team’ is roped in to bring investors supported by the ‘Real Estate Intelligence Services’ which documents the asset’s growth every quarter since its operation.
Mr. Jerry emphasizes that the real estate sector is a part of a bigger infrastructure, associated with about 300 ancillary industries, thereby benefiting allies like suppliers, architects, transportation industry, bank, contractors, licensing agents, and local merchants through each investment. Enumerating an example of JLL’s statistical surveys, Mr. Jerry quotes ” In each location, there are specific industries that are driving the economy and will provide opportunities to the stakeholders. The data center investment in Ambattur and Apple’s manufacturing unit in Sriperambudur would create a hub of its own in its vicinity. Similarly, the upcoming Chennai-Bangalore highway will provide plenty of opportunities for warehousing, real estate and infrastructural developments which will create huge job opportunities.
Being a part of JLL, Mr. Jerry aims to think beyond and grow digitally while having the core values of teamwork and ethics in place. He recommends property owners to have a clear objective when divesting or acquiring property, be aware its values and making sure the documents are in place while trying to maximize the value of the said asset and assuring the credibility of the buyer/seller with transparent transactions.
Ensuing changes all over the world with the pandemic, Mr. Jerry envisions that the post-covid world will bring along changes in various sectors. According to him, the IT sector may face a 20% decongestion while the Industrial sector and warehousing will thrive driven by the e-commerce platform which is experiencing exponential growth and will draw attention of the investors. India’s potential to emerge as an alternate destination for manufacturing could further be giving rise to a spur of manufacturing units. Furthermore, with real estate being equated as sound investment, design changes would come into existence in terms of more private outdoor spaces and study rooms in residences and business centers in townships. While Shopping malls have taken a steep drop in footfall, he believes hypermarkets have huge potentials in essential demands.
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